The AI-Powered Workflow
Problem Discovery
Before anything gets designed, I find out what's actually broken — for the user, and for the business. I start with usability studies, user and stakeholder interviews, and competitive research, then pull it all together into an insights report and a clear user journey.
+ AI in this phase
I run interview transcripts and competitive research through AI to spot patterns fast — I still decide which pattern is the real problem.
Design System Ready
Ideas become a system — sitemaps, concepts and prototypes, tested before a single pixel is called final. We start with thinking workshops, then move into sitemaps and concepts, prototyping and testing everything in Claude Design.
+ AI in this phase
I build and iterate real interfaces in Claude Design — layout and copy variations in minutes so I can explore more directions. I choose, refine and reject what doesn't earn its place.
Design Implementation
Specs, flows and interactions handed off in a shape any team can build from — no guesswork left for engineering. I map out use cases and user flows for every user type, annotate every interaction, and run a design QA pass before anything ships.
+ AI in this phase
AI drafts first-pass annotations and edge-case flows from my specs — I check every one against how real users actually behave.
Four principles I follow in every project
See the Whole Picture
A screen that looks great but doesn't move the user or the business forward isn't finished — it's decoration.
Simplify Without Dumbing Down
AI logic, dense data, compliance rules — I turn technical complexity into something people trust the first time, without hiding what's actually happening underneath.
Ship What Can Be Measured
Every engagement closes in the client's own terms — conversion, error rate, time saved — not just a finished mockup.
Know Where AI Doesn't Get a Vote
It speeds up the exploring. It doesn't decide what the user actually needs, or when a design is done — those calls stay mine, every time.
This site is the proof, not just the pitch
Not one prompt and done — every layout, section and line of copy here came out of a real back-and-forth, my strategy and judgment paired with Claude Design's speed. The same AI-augmented process described above, used on itself.
